7 Reasons Why People Who Swore They “Couldn’t Paint” Are Now Obsessed With This Tiny Watercolor Kit
By Mel
Founder, Tobio's
By Mel
Founder, Tobio's
UPDATE: Ok, I had no idea how viral this was going to go. Thank you guys so much for all the love!!! but Tobio’s is dangerously close to selling out AGAIN. If you want one please click here to secure yours.
I never set out to build a product for artists. I built it for people who were convinced they weren’t one.
I’m Mel, the founder of Tobio’s. For years I wanted to try watercolor but never did. I’d save tutorials I’d never attempt and wander through art supply stores feeling completely out of my depth. I wasn’t afraid of the paint. I was afraid of confirming what I already believed: that I just wasn’t the creative type.
Turns out, I was wrong. Here are 7 reasons why thousands of people who thought watercolor was out of reach are now painting every week.
1. You Don’t Need Talent — You Just Need the Right First Page
The biggest lie about watercolor is that you need natural talent. That you either “have it” or you don’t. I believed that for years. It kept me from even trying.
That’s why I built a Beginner’s Workbook with 30 pre-sketched illustrations right into the kit. You’re not staring at a blank page. You’re starting with a little bird, a flower, a landscape — and all you do is add water and follow the lines. By the time you finish your first page, the voice that said “I can’t” has gone very, very quiet.
2. Everything You Need Fits in Your Palm
One of the reasons I never started was the setup. Brushes, palettes, water cups, tape, special paper. It felt like I needed a whole studio before I could make a single brushstroke.
So I designed a kit that removes all of that. Twelve creamy colors in a real walnut palette. A water brush that holds water inside the barrel — no cups, no spills. Thick cotton paper. And it all fits inside a case smaller than a paperback book. You open it, paint, close it. That’s the whole ritual.
3. It Goes Wherever Your Life Goes
I didn’t want painting to be something I could only do under perfect conditions. I wanted it on the train. At the park. In a quiet café. On a balcony overlooking somewhere I’d never been.
Because this kit fits in a coat pocket or backpack, there’s no waiting for the right moment. The right moment is whenever you have ten minutes and want to feel something other than your phone screen. Customers paint on lunch breaks, on planes, on camping trips. Once it’s in your bag, you’ll reach for it more than you expect.
4. People You Love Will Steal It (So You Might Want Two)
Customers keep telling me the same story: they bought the kit for themselves, then their partner or their children picked it up and refused to give it back.
One woman’s ten-year-old daughter painted beside her every evening for a week. A man’s wife hadn’t touched art since college but sat down with the workbook and didn’t get up for an hour. This kit works for anyone who’s been quietly waiting for permission to create. It’s our most-gifted item, and it’s easy to see why.
5. It Became the Calm I Didn’t Know I Was Missing
I didn’t start painting for stress relief. I started because it seemed fun. But something unexpected happened the first time I sat down with it.
For ten minutes, I wasn’t thinking about emails or deadlines. I was just watching color bloom across paper. Thousands of customers say the same thing: this kit gave them a pocket of peace they didn’t realize they needed.
6. Creating a Kit That Feels Premium Without the Price Tag
From the beginning, I wanted this kit to feel special. Like something you’d find in a boutique, not a big box store.
Every material in this kit was tested over and over. The pigments are creamy and vibrant. The cotton paper holds water without warping. The walnut palette feels like something from a boutique, not a bargain bin. And the whole bundle costs less than a dinner out. It’s a little piece of luxury that anyone can own.
7. More Than 6,000 Reviews Say: "This Changed the Way I Think About Art"
When I first launched Tobio’s, I hoped it might help a few people reconnect with creativity. I never expected to hear from thousands.
“I thought I wasn’t creative.” “I hadn’t painted since I was 12.” “I take this everywhere.”
Reading these messages is still the best part of my day. Because for so many of us, this kit isn’t just a product , it’s a soft return to something we forgot we love
BONUS: Get it today and if you don’t love it, it’s free!
Tobio’s comes with a 60-day money-back guarantee. If it's not right for you, tell us and we'll refund you in full. That's our "happy painters promise".
UPDATE! Tobio’s Watercolor Set has unexpectedly gone viral across social media. We did not anticipate this happening, and we were totally unprepared with our inventory. For this reason we’re dangerously close to selling out. Click below to secure yours now!
