Color stories · Whites and blacks

Titanium White

Titanium white is titanium dioxide, PW6, the most opaque and most widely used white pigment in the world. In watercolor it is the tube for the moments the paper cannot help: lost highlights, snow, body color and pastel tints.

Hex #F5F4EF  ·  RGB 245, 244, 239  ·  CMYK 0, 0, 2, 4
Titanium white watercolor swatches: a flat wash, a graded wash, and a mix with Payne's gray

What color is titanium white?

Full strength
Diluted
Pale wash
Graded wash
Hex#F5F4EF
RGB245, 244, 239
CMYK0, 0, 2, 4
Warm or coolWarm, slightly. Titanium white dries creamy and chalky; zinc white is cooler and cleaner. Next to bright paper, both look like a wall that needs repainting.
On the wheelNowhere. White has no hue, only a bias: titanium white leans a hair toward yellow, zinc white and Chinese white a hair toward blue.

The story of titanium white

For about two thousand years the only white worth painting with was a slow poison, and painters knew it.

Lead white is basic lead carbonate, and the recipe barely changed between Theophrastus, who described it around 300 BC, and the Dutch workshops of the 1600s. Cast lead into thin strips, hang them over pots with a little vinegar, stack the pots and bury the lot in horse manure and spent tanner's bark. After six to fourteen weeks the blue-gray metal has grown a white crust. That crust was the only white in European easel painting well into the 1800s; under X-ray it shows up as a skeleton of every highlight.

Young Woman with a Water Pitcher by Vermeer: a woman in a starched white linen headdress opens a leaded window beside a whitewashed wall
Young Woman with a Water Pitcher, Johannes Vermeer, ca. 1662. Oil on canvas, 45.7 x 40.6 cm. Starched linen, a whitewashed wall, daylight on both. In 1662 there was one white to paint this with, and in Holland it came from lead left in vinegar under manure. The Metropolitan Museum of Art, New York, public domain.

The trouble was never the painting. Lead white went on faces too: Venetian ceruse, the sixteenth-century cosmetic, was white lead in vinegar and water, worn thick enough to hide smallpox scars. It made the skin peel, so you wore more, and it thinned the hairline, which may be where the Elizabethan high forehead came from. Maria Gunning, Countess of Coventry, died of it in 1760, still in her twenties. Lead dust brings cramps and paralysis; the trade called it painter's colic. And in watercolor, with nothing to seal it, lead white slowly turns black.

Zinc oxide was the obvious fix, and it took half a century to catch on. Chemists in Dijon tried it in 1780, the French Academy of Sciences approved it in 1782, and the painters shrugged: in oil it dried slowly and cost more, and the lead makers talked down the safety difference. Where it worked from the start was watercolor, which does not care about drying time. In 1834 the London colormen Winsor and Newton sold the first zinc white made for watercolor and called it Chinese white. Other makers borrowed the name, and it has meant zinc white ever since.

White-glazed Dehua porcelain figure of Guanyin seated on a lotus above waves, hands folded, against a dark background
Bodhisattva Guanyin of the South Sea, China, Fujian province, 1600s. Dehua porcelain with white glaze, 45.2 cm high. Europe called this ware blanc de Chine, and when zinc white reached watercolorists in 1834, the name Chinese white was most likely a promise of this. The Cleveland Museum of Art, CC0.

Titanium dioxide is the white that finally won. First mass-produced as a pigment in 1916, it had taken the market from lead white before the 1920s were out. Today it is the most used white pigment on earth, past nine million metric tons a year by 2014, in house paint, paper, sunscreen, toothpaste and, as E171, in candy. The European Union pulled it from food in 2022 over the nanoparticles; the United States did not follow. The Saturn V rocket was painted with it. So, probably, is the wall behind you.

Here is my take. In watercolor the paper is the white, and a highlight you leave alone is brighter than any white you can paint. A tube of white is for the moments the paper cannot help you: a lost highlight, snow over a dark hedge, a tint that needs body, a sketch on brown paper. Zinc white and Chinese white are cooler and half see-through, better for softening and worse for rescuing. I use mine about once a painting.

Pigment facts

Colour IndexPW6, titanium dioxide (TiO2), CI 77891. Zinc white is PW4, zinc oxide; Chinese white is zinc white under an 1834 trade name. Lead white, PW1, is basic lead carbonate, blackens in watercolor and is restricted in most countries.
TransparencyOpaque, with more hiding power than any other white: a thick stroke covers a dry wash. Thinned, it goes milky rather than clear. Zinc white is semi-transparent.
LightfastnessExcellent. Titanium dioxide is the ultraviolet blocker in sunscreen and outdoor plastics; it does not fade or yellow. Zinc white is lightfast too.
GranulationNone to speak of. Fine, dense particles that dry to a smooth, matte skin.
StainingLow. It sits on the surface and lifts when re-wetted: handy for softening an edge, a nuisance under a glaze.
ToxicityLow. Titanium dioxide is in sunscreen and toothpaste. The caution is dust: inhaled powder is classed as possibly carcinogenic (IARC group 2B), so do not sand or breathe it.

These describe the pigment in general. Every brand's tube behaves a little differently, so test yours on scrap paper.

How to mix titanium white

You cannot mix a white, but white changes everything you mix it into. Any color plus titanium white becomes a pastel with body, the way gouache does. The pairing that matters is white and Payne's gray: two parts white to one part gray is the shadow side of a cloud, and it covers, so it goes over a sky that has already dried.

Keep the water low. Thinned like a wash, white goes milky and dries to a chalky film. Used thick, almost straight from the pan, it behaves.

MixRecipeBest for
Cloud shadowTitanium white with Payne's gray, about two to oneCloud undersides over a dry sky
Bone and creamTitanium white with a touch of yellow ochreOld linen, eggshells, sunlit plaster
Snow in shadeTitanium white with a speck of cerulean blueSnowbanks, frost, a white boat's shadow side
Sea foamTitanium white with a speck of viridianBreaking waves, spray
Pastel pinkTitanium white with a speck of a cool redBlossom, cheeks on toned paper
Zinc hazeZinc white or Chinese white, well dilutedMist, distance, softening a hard edge

Closest mix from the Tobio's kit

This is the one you do not have to mix: Titanium White is one of the twelve in the kit. Use it thick, with barely enough water to move it, and only once everything underneath is dry. A speck of Lemon Yellow warms a highlight; a speck of Glacier Blue cools a snow shadow; a little Ivory Black makes a cloud. Never stir it into a wash to lighten it. Water lightens. White makes chalk. Test on scrap first.

The 12-color kit does not include a tube of titanium white, so this is how I get there with what is in the palette. Running low on a color? The 12 paint refills drop straight into the wells.

Using titanium white in watercolor

Use it after the painting is finished, not during. The whites you plan for should be paper; the tube is for the ones you lost. A catchlight in an eye, the rim of a cup, a wire fence against a dark barn: one dab of thick titanium white and nobody will know.

Snow and spray are the other classic job. Load an old brush with white as thick as cream, hold it a hand above the paper, tap the handle, and snow falls over a dark hedge that no masking fluid can manage.

On toned paper it becomes a color in its own right: the paper is the middle tone, white is the light, and a sketch with a pencil, one brown and a little white suddenly looks like something a museum would frame.

One thing I learned the hard way: white does not stay put. Re-wet it and it lifts, and a color glazed over dried white goes pale and chalky, like paint over whitewash. Titanium white goes on last or it becomes a problem. Zinc white and Chinese white forgive this more because they are thinner.

Everything I use on this page is the Tobio's Watercolor Kit: twelve colors chosen to mix, a walnut palette, cotton paper, and a water brush. Want to see how any two of the colors blend before you commit? Try the interactive color mixing chart.

Get the kit

Titanium white vs zinc white (and Chinese white)

Opacity is the whole difference. Titanium white is titanium dioxide, PW6: the most opaque white there is, a little warm and chalky. Zinc white is zinc oxide, PW4: cooler, cleaner and much weaker, so it tints instead of covering. Put a stroke of each over a dry dark wash: titanium sits on top like correction fluid, zinc looks like breath on a window.

Chinese white is zinc white. London colormen gave it the name in 1834 when they sold the first zinc white made for watercolor, and other makers have used it ever since. Buy it for softening: mist, distance, a milky glaze. Buy titanium for covering: lost highlights, snow, body color on dark paper.

Nobody should be asking about lead white: it blackens in watercolor and its sale is restricted in most countries. If titanium white is a fresh coat of house paint, zinc white is a net curtain, and Chinese white is the same curtain with a nicer label.

Questions people ask

What color is titanium white?
A soft, slightly warm off-white. The Tobio's kit swatch is #F5F4EF; the web's pure white is #FFFFFF. Titanium white paint dries a hair creamy and chalky, while zinc white and Chinese white are cooler and cleaner.
Is titanium white warm or cool?
Warm, slightly. It has a faint yellow bias and dries chalky, so it warms whatever it touches; zinc white is the cooler white. For a snow shadow, add a speck of Glacier Blue.
Do you need white paint in watercolor?
Rarely. The paper is the white, and a highlight you leave alone is brighter than paint. You need a tube for lost highlights, snow flecks, tints with body and toned paper, which is why the Tobio's kit includes Titanium White.
Is titanium white toxic?
No. Titanium dioxide is in sunscreen and toothpaste. The caution is dust: inhaled powder is possibly carcinogenic (IARC group 2B), so do not sand or breathe it. The EU banned it in food in 2022 over nanoparticle concerns; the US, UK and Canada did not.
Titanium white vs zinc white, what is the difference?
Opacity and temperature. Titanium white (PW6) is the most opaque white made, slightly warm and chalky; zinc white (PW4) is semi-transparent, cooler and weaker, so it tints and softens instead of covering. Titanium rescues a highlight; zinc makes a haze.
What is Chinese white?
Zinc white sold for watercolor. The name dates from 1834, when London colormen first offered zinc oxide as a watercolor, most likely after the white of Chinese porcelain. It is still zinc white: semi-transparent, cool, good for tints and mist.

Sources

More color stories

Mel, founder of Tobio's
Mel, founder of Tobio'sI make portable watercolor kits and I named the company after my cat. I write these pages for the beginner I used to be, one pigment at a time.

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