Is Tobio’s Sold on Amazon? (And Where’s Best to Buy)
What You'll Need
- 12 paint tubes — not 24 (this one check settles it most of the time)
- A two-part magnetic walnut palette that clips onto the book
- A plain cotton sketchbook — no printed scenes or outlines
- A refillable water brush that holds water in the handle — no water cup
Someone sent me a screenshot of a listing last month and asked whether it was us. It took about four seconds to answer, because the set in the photo had twenty-four colors and ours has twelve.
She’d done everything right — she checked before spending the money, which is more than most people manage — and she still couldn’t tell from the page in front of her. The photos looked close enough, the name was spelled the same, and nothing on the listing told her otherwise. That happens often enough to deserve a proper answer instead of a reply in a DM. So here’s the honest version, including the part that’s messier than I’d like.
The short answer
Yes. There’s an official Tobio’s listing on Amazon. But there are also listings using the Tobio’s name that have nothing to do with us — which is the real reason I’m writing this. Buying from tobioskits.com is the only way to be certain of the product, the full range, and the 30-day global return guarantee.
What’s actually on Amazon
The official listing is the same kit that ships from here: twelve watercolor tubes, a walnut wood palette, a refillable water brush, a plain cotton sketchbook, a clip, and a wristband. If a listing describes those things in that combination, you’re looking at the right product, and the description will match what you read on this site.
The complication is everything else. Search the name and you’ll also find sets with twenty-four colors, palettes built as wooden grid trays with eight or fifteen wells, and books described as picture books with scenes already printed inside. None of those are ours. They’re sold by people we have no relationship with, and the specifications give them away long before the price does. This is what happens to a small brand that does well on social media — the name becomes worth borrowing, and the reviews those sellers collect land on our reputation instead of theirs. There’s an honest breakdown of all this in our look at whether Tobio’s is legit.
If you’ve already bought one of those and ended up with less than you expected, the marketplace you bought it on is the place to start, because that’s where the transaction lives and where the refund has to come from. We can’t pull up an order that never came through us, and we have no way to verify what arrived in the box. That’s not us dodging it — it’s the honest limit of what we can do from here.
Why buy direct
Three reasons, and one thing that isn’t a reason at all. The first is range. An Amazon listing is one product, while everything sits together here: the official Watercolor Kit ($36), the Beginners Workbook, the 50-color paint set ($34) for when twelve colors stops being enough, and the Travel Pouch ($7.99) for carrying it. The full range is in all watercolor kits.
The second is the guarantee. A 30-day global return guarantee sits behind anything bought here, and it covers you deciding painting isn’t for you as much as it covers something arriving faulty. A marketplace order runs on that marketplace’s policy instead — different rules, different timelines.
The third is that we can see your order. If a parcel goes missing or turns up damaged, someone here can look it up and sort it out — which is what most of our customer emails turn out to be about. For the outside view of all this instead of mine, the Tobio’s kit review and the Tobio’s story are both worth reading.
The thing that isn’t a reason: speed. If you have Prime and you want it by Thursday, Amazon will probably beat us — we’re a small team, not a warehouse operation. I’d rather say that than build an argument that falls apart the first time somebody compares delivery dates.
How to spot the official kit
Short on time? Count the colors. That one check settles it most of the time — and here are the other three for when it doesn’t.
- Count the tubes. The real kit has twelve. Anything advertising twenty-four colors is a different product, no matter whose name is on the listing — this single detail catches most lookalikes on its own.
- Look at the palette. Ours is walnut wood in two magnetic halves that clip into a small block, and one half clips onto the book while you paint. A flat wooden grid tray held together with metal binder clips is something else entirely, even if the thumbnails look similar.
- Look at the book. The notebook is plain cotton paper with nothing printed on the pages. A listing promising a picture book, printed scenes, or outlines to paint over isn’t describing the kit — our pre-sketched prompts live in the Beginners Workbook, a separate product.
- Check the brush. A refillable water brush that holds its water in the handle comes with the kit, along with a towel-material wristband for wiping between colors. If the listing mentions a water cup, it isn’t ours — the whole design exists so you never need one.
So, where should you buy?
Want it by Thursday and you’ve got Prime? Buy it on Amazon — just check the contents first. Want the guarantee, the full range, and someone who can actually find your order? Buy the official Watercolor Kit ($36) here.
Not sure painting is for you yet? Read the watercolor for beginners guide and paint nothing at all for a week first, then decide — the tutorials hub is there when you’re ready. Saw us on Amazon and want the full thing? It’s here. Saw us somewhere else and aren’t sure it was us? Count the colors.
Frequently Asked Questions
Is Tobio’s sold on Amazon?
Yes — there’s an official Tobio’s listing on Amazon. But not every listing carrying the name is ours, so check the contents first: twelve colors, a two-part magnetic walnut palette, a plain cotton notebook, and a refillable water brush is the combination to look for.
Where can I buy a Tobio’s watercolor kit?
The official store at tobioskits.com carries the full range — the workbook, the refills, the brushes, and the pouch — and it’s the only place the 30-day global return guarantee applies. The Amazon listing carries the kit, but not the rest of the range.
Is it cheaper on Amazon or the official site?
Prices move on both and neither is reliably lower, so compare them on the day you buy. What doesn’t move is where the guarantee sits and where the rest of the range lives — worth more than a couple of dollars either way if this is your first kit.
Is the Amazon kit the same as the official one?
The official listing is the same kit that ships from here. Other listings using the name are not, and the color count is the fastest way to separate them: twelve is ours, twenty-four is somebody else.
When in doubt, count the colors
Twelve colors, a two-part magnetic walnut palette, a plain cotton notebook, and a refillable water brush — that’s the official kit. Twenty-four colors is somebody else.
Buy direct for the full range and the 30-day guarantee; buy on Amazon if you need it fast — just check the contents first.
Mel, FounderMore watercolor tutorials

Get the official kit, direct
Twelve student-grade colors, a magnetic walnut palette, a refillable water brush, and cotton paper — the genuine article, with a 30-day global return guarantee behind it.
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